by Rae Hoffman on August 31, 2010 | Random
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I did an interview recently with Lynn Terry, who is someone I’ve “known” for a long time on the Internet (and yes, have met in real life). Lynn is one of the most genuine people I’ve met on the net (she reminds me a lot of Christine Churchill) and she knows her shit and works hard. The chick makes good coin. Believe it.
I spent a few hours digging through some posts on her blog and came across a post she did called “The Lifestyle and Income of a Super Affiliate” and I thought it was kind of a neat peak into her life. Her readers know “she’s successful” but she was able to show a bit of what her success- Lynn Terry style success – looks like in that post.
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If you missed part one or part two of this [insert unknown number here] part series, you’ll likely want to go back and read through them first. For those of you that are already up to speed, it’s time to get back to work.
The writer I hired in part two got me back the four articles I requested fairly quickly. So I uploaded them into WordPress and then spent some time optimizing their on page SEO for the chosen terms (titles, meta description, headings, keywords in content, internal cross linking within content, sprinkled in a few outbound links to quality non-competing sites, creating GoCodes for the affiliate links, etc).
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Last week I mentioned the steps I’d taken so far in building a small niche affiliate site. I decided to do a bit more work on it this week, so I guess we’re now on to step two in the series. I’m building this site using tools/strategies that are available to anyone, on purpose.
With domain registration, hosting, installing WordPress, installing Thesis, creating affiliate relationships, keyword research, a general sitemap/URL structure and a range of site link to start the aging process out of the way, it’s time for the next steps.
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Not every site I personally build is in a big niche with goals to be the uber site of its industry. While all of the sites I make through MFE aim for that, every once in a while I get bored and spend some time creating a new small affiliate site in a small niche and do most of it myself to keep myself on my toes.
A few weeks ago while searching for something for myself personally, I stumbled across an industry which is mostly e-commerce dominated, but without a lot of truly skilled SEOs in the space (at least that I could see).
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by Rae Hoffman on July 28, 2010 | SEO
Almost three years ago I did a blog post as a response to Shari Thurow and a column she had written stating that Blackhats were worthless, shady criminals. In it she stated:
“Unfortunately, I have been an expert witness in legal cases involving SEO fraud. Clients were not fully informed about the SEO methodologies utilized to promote the site. One case in Europe involved the SEO firm stating (in writing) that they followed all of the terms and conditions set forth by the search engines.”
And I responded to that in my post – pointing out that hat color had nothing to do with talent and/or “bad” SEO:
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At every conference I’ve ever done a link development panel at, an attendee always asks during the Q and A, “What tools do you use for link development?” and my answer has always been the same, “I don’t use tools.”
I hate change and resist “new technology” as ironic as that may seem given what I do for a living…
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Edited to add:
Please note the edit at the bottom…
I’m on vacation in Wasaga Beach, ON… I’ve got a killer tan, a new tattoo and apparently, a new fan of our awesome content creation over at Outspoken Media. Namely, the folks at Blast Creative owned by Brenda Segna.
I forget how I stumbled upon it, but the Blast Creative Facebook page (click the social tab or look at the handy dandy screen shot I took for when it is undoubtedly deleted) completely ripped all the internet marketing service descriptions from the services section at Outspoken Media (and they weren’t the only ones – one gloriously smart company didn’t even remove our company name from the lifted content).
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You may have noticed I haven’t been blogging much on Sugarrae.com in the last year or so. There have been several reasons for that and I’d like to address them before telling you that “I’m back” [resists urge to sing "I'm back in the saddle again..."] and getting back to semi-regular posting (I never have been one to post unless I actually have something to say)…
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Over two and a half years ago I wrote what I consider to be one of my best posts ever about affiliate marketing called how to survive the affiliate evolution. And while it basically outlined my entire business plan at the time – and still remains a good plan today – I’ve often bitched that 99% of folks that read it and raved about the information laid out within the post never actually acted on it.
But I did.
And I’m going to show you what *you* could have done had you gotten off your ass, given up the SEO fame game bullshit and actually worked hard and followed through on my advice.
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The other day I posed a question on Twitter; “If you could learn more about one aspect of affiliate marketing, what would it be?” and a large portion of the responses I got back as a result were about using affiliate datafeeds. Even more specifically, several of them revolved around datafeed usage and duplicate content in regards to SEO.
I’ve used (and still use) a lot of datafeeds in the construction of my affiliate sites and have learned quite a bit in regards to using them over the years. Hopefully, I’ll be able to pass along some of what I’ve learned to help a few Twitterkin out.
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